At VHG Hospitality Asia, we firmly believe that our success is defined by and measured across the sustainability framework called the 4CS, which stands for

CONSERVATION • COMMUNITY • CULTURE • COMMERCE

With this in mind, we lead and guide each of our business units to deliver and measure impact along this 4Cs framework to build and add value not only in terms of conservation and environmental stewardship but also with the local community and culture while we sustain and grow our business operations.

Learn more about the 4Cs
Group 66

The Long Run are a membership organisation supporting a global community of purpose-driven tourism businesses to accelerate positive impact across a framework consisting of 4Cs.

Committed to fairness, transparency, positivity, and creativity, they use innovative solutions and collaborative action to harness tourism as a force for good.

Visit The Long Run
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